We used to live in village and directly buy fresh milk from farmer. Then we moved to nearby town 10km from my village and started buying packet milk. Same milk from nearby farmer goes to dairy then factory then travels long way and comes back in packets with chemicals and powder. Fresh milk is right there 10km away but we are buying same milk after it travelled 500km. Its like touching your nose from behind. If someone organises this properly, collect from nearby dairy farms and supply pure fresh milk locally, people will happily pay extra. Many rural youth already setting up dairy farms. Easy market to enter and demand is already growing.