Companies love giving vouchers and coupons to their employees and customers. I have so many like that as a customer and as an employee, but when I'm actually ready to redeem one, it barely covers the full cost. Say a product is ₹2000, my voucher only covers ₹1000, and I still pay the rest myself. I would be more happy if I redeem that for real money. This could easily turn into a B2B opportunity, a big one.